Social Media for Your Website

An Intro to Social Media

If you’re familiar with social media (if not, read this), you know that it is an important part of being successful online. There are ways you can use social media on your website to reach a wider audience and engage them on a deeper lever.

How can I integrate social media with my website?

There are many ways you can leverage your social accounts on your website. Here are some popular ways:

Facebook: Using widgets and plugins, you can add a section on your website that links to your Facebook page, giving customers the option to like and/or visit your page from your website. If logged in, some widgets will even display to the user which of their friends already like your page. You can also encourage your users to like, share or comment on your content using Facebook. . Here are some official Facebook plugins for your website.
Twitter: Like Facebook, widgets and plugins can allow you to display your Twitter profile and recent Tweets on your website. As a simpler alternative, you can provide your Twitter handle in your contact information as a way for users to reach you for help, questions or simply to strike up a conversation. You can find official Twitter plugins for your website here.
Instagram: Naturally, there are also widgets to integrate Instagram onto your website, displaying one or more of your photographs. This is an easy way to add visual content to your website that you don’t have to manage. Here is a popular Instagram plugin for WordPress called Instapress, but there are many more options available.
Tumblr: Tumblr can serve as a blog for your site, either as a sub-domain or simply linked. It's a great way to curate your media content, especially photographs, video or audio. Tumblr can also publish directly to Twitter or Facebook, making it an ideal way to publish content on multiple channels without a lot of effort. You can use these buttons to tie your website to your Tumblr.
LinkedIn: You can add your LinkedIn profile, company page or group directly to your website. Depending on the nature of your site, this can be an easy way to connect to your users and continue to network with them. LinkedIn has many plugins and buttons to build it into your website.
Pinterest: By using a widget, you can let users “pin” your content (such as a blog article) or link directly to your profile or boards. Like Instagram, it can be a simple way to dynamically pull in visual content onto your website. Pinterest has a unique button and widget builder you can use for custom integration.

How can I use social media to promote my website?

In addition to bringing social media accounts to your website, you can bring your website and its content to your social media. Here are some ways you can do this:

Facebook: Use Facebook to promote your content, interact with your community, and advertise your website. Facebook, with all of its liking, sharing and commenting mechanics, is a great way to engage users and promote sales or events.
Twitter: You can share your blog posts, sales, new items or random thoughts on Twitter. It’s a good way to participate in a conversation with your users, your users’ connections (through re-tweets), or influencers (through hashtags).
Instagram: Use Instragram to share photos that will inspire and engage your followers, helping to establish your website/brand as interesting and creative. By using hashtags well, you can also reach a wider audience and gain new followers.
Tumblr: Tumblr can be your blog, the home of your content, or even your main site. You can use it to feed into your other social media, or use tags to establish yourself as an influencer and a thought leader. Tumblr is often most effective when used as a narrative complement to your regular site content, giving your users insight into yourself or your brand.
LinkedIn: By sharing your website content (especially blog posts) with your connections, you can demonstrate your credibility and value to your professional network. Make sure to keep your audience in mind with what you share, so that the content is relevant to their interests.
Pinterest: If much of your website content is visual or instructional, then sharing it on Pinterest by pinning it to the appropriate boards can establish your website and brand while building a larger community.

Your website and your social media can stand entirely independently of each other. But if used properly and integrated well, you have the opportunity to create a comprehensive and socially-engaging experience that creates engaged customers and delivers better results for you. With the right platforms and content, you’ll quickly find that your holistic online experience is succeeding.

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